One of my favorite parts of training people all these years is the creativity they have when applying our systems. Our job is to structure and systemize so people can perform at a high level. But when people apply ingenunity, creativity and add a dash of some humor, you get a cocktail that’ll blow the doors off any Mai Tai!

Today I want to feature an agent from the great Pacific Northwest – Barbara Koch-Caraco. Barbara found a low-cost, creative way to Pop-By with a dose of sunshine to her favorite clients. At less than two bucks a piece, stack these pitchers with a bunch of fresh lemons and a cool slogan that says: “I’m here to give you the “Big Pitcher” on the market and quench your thirst for knowledge and information,” or “When life gives you lemons, you’re supposed to “Make lemonade.”

Well done Barbara…and thanks for sharing your story with us on Blitz Central so we can encourage many other agents to do the same.

Oh, by the way…don’t forget to send your summertime success story to the Blitzmaster so you can be featured on next week’s blog. Remember, when the market gives you lumps, bring your clients lemonade.

It’s a good life

Brian

I’ve been flooded with emails from people wanting to know are we headed for another Great Depression. Now just to set the record straight, neither the Secretary of the Treasury, nor Warren Buffet are calling me asking me for my input…but I don’t mind providing my understanding of where we currently fit into history.

Panic doesn’t cause depression; bad policy does. Foolish decisions regarding increased taxes, trade tariffs, and monetary policy are what caused the Great Depression. A great read on the subject is a book called The Forgotten Man – A new history of the Great Depression by Amity Shlaes. You’ll see how the 1929 stock market crash did not cause the Depression.

Another great example of how different a time this is to 1929 is that during the Great Depression countries, especially America, were isolationist by nature and tried to enact a win-lose economic policy. Just last week the Fed, European/British and Canadian Central Banks all lowered rates in unison and even though this cut won’t do much to bring up the credit market, it is a radical contrast to what took place during the Depression.

We are obviously in a recession and will be for a time but, as we are already seeing out West, there’s plenty of demand for discounted homes. Many short sales and foreclosures are in multiple bid situations. There’s money to be made in times like this but it requires us to take the emotions of our fears and apprehension and pour it into the diligence of our daily activities to generate leads.

I don’t know about you, but I am keeping my eye on the situation and then putting my head down and getting back to work.

Hope this helps.

It’s a good life!

Brian

Over the years many of you have heard my buddy Joe Niego talk about not having a spray and pray approach when it comes to the focus of your business and how to generate a lead…and he is so right. That’s why we teach the working by referral system – to help you maintain your focus.

However, in order to get an offer accepted today, the rules have temporarily changed. Helping a buyer has always been a process of elimination. You educate a client in a geographic area and start eliminating homes that they don’t want until they find the one or two they like the best. You then write an offer, negotiate, get it accepted and work on getting it closed.

Today if you write an offer on a short sale or a foreclosure you have approximately a 1 in 4 chance of getting it accepted – even if it’s the best offer. You have a 1 in 3 chance of even getting a response. Many of us are frustrated because this is not how the business is supposed to go. Well folks this is how the business is going today. You need to educate buyers that we’re going to follow the spray and pray approach.

“We’re going to find a home you like, write an offer and there’s a pretty good chance we may not hear back. There’s also a pretty good chance the offer will expire without hearing back so immediately after writing an offer, we’re going to look at more homes. We may have to write offers on five homes to get one accepted.”

This is not how I like to do business and I’m sure it’s not how you like to do business but right now we need to have different expectations and so do our clients. As long as short sales and foreclosures are the first choice of buyers we have to educate them that they going to have to put up with a season of frustration for the opportunity to get one of these deals.

As I told a young buyer the other day; you’re buying this home for $100K less than it sold for a year ago…it will eventually regain it’s value and how long would it take you to save $100K?

So yes we’re going to have to spray a lot of offers into the market but don’t forget to pray. You’ve got to have faith in this market: Faith that things are going to work out; Faith that the market will turn; and faith in the intrinsic value of real estate itself.

I have faith in you.

It’s a good life!

Brian

The demands of the current market environment require us to be a highly skilled professional. The higher our skill level, the more leads we’ll generate, and the more income we’ll earn. Oh, by the way…we’ll have clients so satisfied with our services that they’ll become advocates for our business.

So the skills we develop are the tools of our trade. It’s true in other professions also. For a carpenter, it’s a hammer and saw. For a painter, it’s a brush and roller. For a pianist, it’s their fingers and keys.

For us…it’s what we say, and how we say it.

Using the right words at the right time with a seller is the difference between a sold listing and an expired one - a frustrated client or an advocate. The ability to master our dialogs and phrases is what makes a professional. So a word to the wise: use your words to build up; not tear down. Use phrases that inform; not infuriate. And most of all, be mindful that the words we use each and every day are often the difference between failure and success.

It’s a good life!

Brian

In 1974, Morris Albert recorded this Grammy award winning song. At that time, it was considered one of the most strongly emotive and moving melodies. As time has gone by, when viewed in hindsight, the same lyrics that won a Grammy have often been lampooned as the sappiest song ever written.

Whether you like the song or not, feelings can be very dangerous for your business. In today’s market, there are lot of emotions; fear, anxiety, frustration and regret. Maybe you don’t know where your next commission check is coming from. Maybe you’re consumed with fear about where the economy and this market are going. Maybe you’re dealing with frustrated sellers who constantly focus on how much their home used to be worth as opposed to what’s it’s worth today. Perhaps you even have a ready, willing and able buyer who’s just afraid to pull the trigger because they don’t want to pay too much for a house.

The answer for a professional is to manage their emotions by keeping perspective. You need to know the historical trends of this business, how good of an investment real estate is (check out www.housingmarketfacts.com), and keep track of your own daily activities so you know you’re doing your best each day.

Feelings are great things. They let you know you’re alive. Personally they deliver the highs and the lows of the human experience. When it comes to your business, feelings don’t help at all. Manage your emotions, manage your business and manage your success.

How many calls, notes, Pop-Bys and business to business meetings are you having?

It's a good life!

Brian

When Samuel Clemens uttered these immortal words under his pseudonym Mark Twain, it encapsulated what economists had been trying to say for years…that the fundamental law of economics is supply and demand. Outside of volcanic activity on the Hawaiian Islands, no new land is being created. Therefore, supply is limited.  

The world population grows by approximately 90 million people a year increasing demand year over year. Human beings have three basic needs for survival; food, shelter and clothing. And I don’t see that changing any time soon. On occasion, the market goes through cycles of having too much resale inventory and too much new product followed by a housing shortage and price increases.  

And even in the midst of surpluses like today, there is certain built in demand. For example, there’s a tremendous shortage of apartment buildings in many cities. Many markets are experiencing a surge in rental prices of single family homes. This creates pressure for the first time buyer to own and investor clients to buy. 

So buy land; preferably with a house or apartment building on it. They’ve stopped making it! 

It’s a good life, 

Brian

In business there is so much that is out of our control. Unemployment rates, interest rates, and housing prices. Don’t ever get caught waiting for those factors to influence your personal income. There’s only one market you can master and that’s the six inch market - otherwise known as the space between your two ears.

There are many new agents currently doing well because they don’t know how the market is supposed to be. There are many veterans waiting for the market to turn to “normalcy”.

This is normal.

In each of the last five decades, there has been price growth and retraction; high and low unemployment; wars and peacetime. People are still going to buy and sell homes. In 2008, somewhere between 4.5 and 5 million homes will be purchased on the resale market. How many are you going to sell?

It’s a good life!

Brian

Have you ever noticed when the Fed cuts rates and there’s such a big deal about it in the media that many times it doesn’t show up in a reduced mortgage rate? The only problem with this is that the typical consumer thinks that the Fed rate and the mortgage rate are the same.

It’s a good thing to always be prepared to let your clients know that the Fed rate is the rate at which banks borrow money; not the rate at which they loan money.

Right now, what the market needs is not another rate cut but a loosening of the mortgage restrictions so that more folks can qualify for a home. But don’t worry…every time the market goes through a correction and banks get scared tightening up their lending criteria they eventually loosen up the purse strings again. It’s a gradual process and not one you’ll particularly notice but trust me, banks need to lend money to make money. So folks with decent credit and a good job who may not have large down payments will be able to get back in the game very soon. The recent legislation to expand the conforming loan amounts will certainly help entry level buyers in the more expensive states.

Once first time buyers can buy, move-up clients can sell and the high end will loosen up as well. This is all a very predictable cycle that’s been happening for over fifty years. Stay the course, build your business…there are plenty of opportunities out there.

It’s a good life!

Brian

I’ve always had fun with technology over the years; I appreciate its possibilities, and am excited to be moving into cyberspace with this new blog. This space will be a great opportunity for me to connect with you on a more frequent basis and to share some of my thoughts on business and the market. It’ll be a new dimension to our relationship.

If you’ve ever been to one of our nationwide events, you know how strongly I believe in cultivating relationships as the way to build a rock solid business. Relationships are the cornerstone to working by referral and the surest path to a long-lasting and fulfilling career.

This blog will be somewhat conversational and written in more of a stream of consciousness. If you’re interested in receiving it automatically, click on the RSS Feed button at bottom right and you’ll receive the blog automatically as we update it.

So I’m glad to finally join the blogosphere and keep in touch on a regular basis.

It’s a good life!

Brian