Today, many of you are dealing with clients who are hesitant about getting into the market, or wary about moving up to a new home. The reason these people are on the fence is because they are afraid of paying too much for a house. They feel like they’re at a store and want to make a purchase, but they’ve been told the store is having a sale next month. Fact is nobody knows where the bottom of the market is. We’ll only know after it has already corrected itself and is on the way back up.

Ask your clients why they are buying a home. Determine what their motivation is and help them through any concerns they have. Let them know that now is a great time to buy because:

• There are a lot of homes for sale which means buyers have many choices and they’ll be able to find a home they really love.
  
• Prices have adjusted approximately 12% - more in some markets, less in others. So let your buyers know…the store has already had its sale!
  
• Interest rates are good.

Waiting often doesn’t pay. Buyer opportunities have never been better so help your clients build long-term wealth with a home and watch your own business grow at the same time.

It’s a good life!

Brian